Global Campaign Development for a FORTUNE 100 Professional Services Firm
Developing a compelling global campaign strategy for one of the world's foremost insurance and professional services providers.
The initiative aimed to strengthen their market position and resonate with C-suite decision-makers across major financial institutions and Fortune 500 companies.
Services
Market Research & Analysis
Brand Strategy & Positioning
Campaign Development
Media Planning & Buying
Context
When organisations undergo significant transformation, they need fresh perspectives backed by robust research to connect with their audience. Our client faced this challenge, and we:
Designed a research methodology that could be executed at global scale
Created an interview framework that drew out unexpected insights
Developed a clear path from research to actionable campaign elements
Built a content strategy that would resonate across multiple channels
Our approach included:
Carefully structured interviews with 15+ global decision makers
Analysis of emerging industry patterns and blind spots
Translation of complex data into compelling narratives
Development of multimedia assets that brought insights to life
Outcomes
Our research and strategy work equipped the client with a comprehensive campaign toolkit ready for market deployment:
1- Research Insights Package:
Detailed analysis of market opportunities and blind spots
Clear documentation of emerging industry trends
Actionable insights from 50+ decision maker interviews
Strategic recommendations backed by primary research
2- Campaign Activation Bundle:
Complete messaging framework and narrative guidelines
Ready-to-deploy content strategy across channels
Creative brief and design direction
Implementation roadmap with timeline and milestones
The deliverables provide our client with everything needed to execute a powerful global campaign, supported by robust research and strategic planning. This comprehensive package ensures they can move confidently from insight to market impact.
