Creating a New Destination in London Through Strategic Communications

Establish a vibrant, desirable destination brand for an ambitious 18-building development in London, transforming it from a new build-to-rent property into a thriving community hub with +1,000 apartments and a dynamic network of independent retailers.

Services

• Brand & Communications Strategy

• Content Strategy & Production

• Campaign Management

• Advertising Copywriting

• Production Management

• Influencer Marketing Strategy

• Full-Service Content Retainer

Context

New residential developments face the challenge of building not just properties, but communities. This project required:

• Creating a distinctive brand voice in a crowded London rental market

• Establishing the development as a lifestyle destination

• Building awareness among potential residents and retailers

• Coordinating multiple stakeholders and creative outputs

Our comprehensive approach included:

• Development of end-to-end content strategy

• Management of all creative marketing outputs

• Implementation of strategic communications plan

• Coordination of influencer partnerships

• Creation of engaging social media presence

Outcomes

The strategic communications and brand building efforts delivered exceptional results:

Engagement Success:

• Generated 850,000+ organic impressions

• Built a thriving community of 2,000+ residents

• Achieved +90% occupancy rate for available flats

Strategic Impact:

• Established brand & marketing as primary lead generation channel

• Created sustainable content framework for ongoing engagement

• Successfully positioned the development as a lifestyle destination

• Built strong relationships with independent retailers

The campaign demonstrates how strategic communications can transform a property development into a sought-after destination, creating tangible business results through focused brand building and community engagement.